@gregmcqueen http://www.gregmcqueen.com Thoughts matter. Here's a few of mine ... posterous.com Wed, 22 Feb 2012 01:31:26 -0800 Getting it right the second time. http://www.gregmcqueen.com/getting-it-right-the-second-time http://www.gregmcqueen.com/getting-it-right-the-second-time

From Evernote:

Getting it right the second time.

I really can't draw. I used to draw a lot when I was a child. In fact, I would even say I was pretty good at it. But. Somewhere along the way I lost the skill to draw.

I'm okay with it. Not so okay when I am forced to draw in some way. For example, our design teacher at school made us draw initial designs. She somehow believed that forcing us to draw a little would make those who couldn't draw suddenly talented at it.

I found. In no uncertain terms. That I didn't wake up one morning with the sudden ability to draw. The days of my childhood where I was comfortable with a pencil in hand are gone forever. Truly gone. But. Like I said, I am okay with that. What I don't like about being forced to draw for a project is that I know my drawings don't look good. And. I see that, pure and simple, as presenting something that does not reflect how it looks in my head. Something that doesn't look professional.

That's the essence of it for me. People who can draw can capture what they see, out in the world, or, whatever is inside their head. I see what is inside of my head. But. Drawing it. Showing it to others. Awful idea. Utterly and totally awful.

So, now that I am planning a video for one of redWEB's clients … Wuh! Yes. I skipped that little nugget of news didn't I? Yes. I am now going to be making a video that will feature on a client's website. Meaning, I have to come up with ideas. Present those ideas to colleagues and the clients.

I need to make a storyboard.

But. I don't need to draw. Neither do we have the budget to employ a storyboard artist. Long, long ago, in a galaxy far away …. Or, at least, on a hard drive that has been sitting in my desk drawer since my used-to-be-a-film-dude days … I remembered I had a copy of Storyboard Artist from Power Productions.

So, an-upgrade-to-the-latest-version-later, and I am making storyboards using this very nifty piece of software.

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The idea of Storyboard Artists is simple. You have a timeline. You add to that timeline a series of shots. And. Each shot is composed of 2D or even 3D characters pre-drawn for you inside the software. Each character is customisable. So, you can really give each character an individual look. You can also choose from a range of backgrounds and props to add to each shot. You can pan and zoom. You can animate. Basically, you can make a storyboard-come-animatic of a scene to see how it looks.

You can also add music. Sound effects. You can pre-realise your ideas in as much detail as you need. Without having to draw anything.

I spent most of the day today (yesterday by the time you read this) using Storyboard Artist. The sequence I made was short. But. What I saw in my head was pretty much what I captured in the software. There are limitations of course. However. You can write as many notes as needed next to each frame, so, the resulting storyboard really reflected my imagination.

I felt free. To create. Not hindered by the fact that … I CAN'T DRAW!

The best part is that what I have to present to colleagues at redWEB, and, eventually the clients, will look presentable. I won't be standing there feeling embarrassed by my clumsy drawings. Storyboard Artist really makes it all about the ideas; which is what needs the attention when presenting and discussing storyboards in meetings with others.

I didn't quite finish my sequence today. I got to the point where I was about to try adding some sound effects. However. I had scheduled to re-shoot the interview I did with Christian some weeks ago. So, I had to set up the lights, etc, and film.

It didn't take me long to set things up. I have used these lights and the camera a few times now.  I know how it all fits together. This probably shows in some way. In fact, it totally shows because I took more than an extra 5 minutes to adjust the lights once Christian was in front of the camera; I felt comfortable doing that. I was determined to get it right. And. I did. The lighting looked perfect …. A little colour grading needed (as always), but, no harsh shadows from glasses. The lighting looked just right.

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Compare this to what I got the last time:

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I showed a few people part of the first interview I did. None of them thought the lighting looked odd. But then I pointed it out:

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The thing with the window not being properly in frame is purely an esthetic thing. I had planned to have it in frame. I just didn't take the time adjust lights and frame up properly.

The shadow from Christian's glasses on the left side of his face might not seem big. But. Over a period of time. Watching the interview. Watching Christian move his head. That shadow really becomes a bother. The same goes for the spot reflections in the right lens of his glasses. They don't look so bad in a still shot (a photo). But. On video they get in the way. More importantly. They interfere with his eyes. They stop the audience from seeing his eyes fully, and, in an interview where the subject needs to convey his thoughts and feelings in an honestly … Those light spots just partly destroy that feeling.

When you compare it to the shot I had planned:

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Then you can really see that what I filmed in the first interview really wasn't what I wanted to capture.

So, a rethink. A new part of the office. And. Now we have an interview that looks great, and, to be honest is a better interview. I have interviewed a few people from redWEB now. Each time I feel I am getting better at it. Becoming more focused on the things I need to cover with each person. In the first interview with Christian I felt that I had to try and cover everything. When. What I needed to do is just cover the things that are relevant to him.

The interview yesterday lasted 15 minutes. I will edit it down to 3 minutes and post it to redWEB's new YouTube channel in the coming weeks.

What I love about throwing videos out on Social Media is the immediacy of it. Making a film used to be about finishing it and finding an audience. With sites like YouTube and Vimeo, well, your audience can find the video and decide within a few seconds whether it is something they want to watch. And, the best thing is that once the video is live, unless you delete it, it is there for people to find months and even years after you've uploaded it.

Video has a life of its own thanks to Social Media.

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Wed, 15 Feb 2012 08:38:29 -0800 Out walking the dog. Lovely evening. Only partly cold. http://www.gregmcqueen.com/out-walking-the-dog-lovely-evening-only-partl http://www.gregmcqueen.com/out-walking-the-dog-lovely-evening-only-partl
Imag0202

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Sat, 11 Feb 2012 04:05:03 -0800 Stop thinking and start doing http://www.gregmcqueen.com/stop-thinking-and-start-doing http://www.gregmcqueen.com/stop-thinking-and-start-doing

From Evernote:

Stop thinking and start doing

It's been a tough-ish week for me.

I have now been at redWEB for a month. And, while they are treating me brilliantly, I feel as though I have had a tough week; nothing they have done, I just had one of those what-the-heck-am-I-doing spells. We all get them. You're confident one minute, and, the next, well, you feel as though you have no clue as to what you are doing. The worst thing in that situation is that no matter what you do, it feels as though nothing you do is quite good enough.

I am my own worst critic most of the time. And sometimes that makes me switch from a guy who gets things done to a guy who sits around thinking that what he's doing isn't good enough.

A couple of things have helped me snap out of it. One was my wife. I told her how I felt last night. She just looked at me and said, "Stop over-thinking everything and just get on with it." 

The other thing was some work I did yesterday. Last week I did an interview with Ronnie Christiansen, redWEB's director, and, the guy that started the company. I shot the interview with a single camera, static. The lighting looks great. Ronnie is also a great interview subject. Ask him a question and you get bags and bags of material from him; he's a passionate and knowledgeable man.

When I started logging that material, I started to get worried that perhaps a single static shot isn't that visually interesting. I then looked at the interview I'd done with Christian, too. Christian is the creative director at redWEB. The interview (all be it with problems with the lighting) was with a static camera, too.

I started thinking that maybe I should have shot them handheld. Moved the camera around a bit. Forced a little funkiness onto it, visually.

I will say at this point that I haven't really shot any B roll. All I have are the interviews. i plan to go out and shoot some B roll in the next week or so. B roll will be any shots I can get around the offices in Odense and in Aarhus, of people working, etc.

Then, yesterday, I decided to spend some time editing Ronnie's interview into a short version to upload on Youtube. I cut together some really cool things that he said about Joomla, Open Source, and why he does what he does. I mixed the sound. Added a little music. Made some simple titles. And … The result was a 3 minute video that, actually, is really compelling.

All shot with a static camera. No B roll. Just good sound. Music. And some simple titles. And, it works. I have yet to colour grade it, which, of course, will add another essential layer.

My realisation here was simple. While not everyone might want to see a short video with a guy talking about his company, his passion for Open Source, and, why he does what he does, some people will. I realised that it is not about trying to make a funky video that will get lots of hits in Youtube, it's about making a video that means something. A video that it about something. A video that presents things as they are, so to speak, and cutting it together using simple techniques to help highlight the content.

Ronnie is a fascinating guy to talk to. What he has to say might not appeal to everybody. But. That's the whole point. It's not about trying to appeal to everybody. It's about making something that will be fascinating for the people who are into the subject in the first place.

One of my thoughts -- insecurities -- this week was, well, will potential clients of redWEB be interested in watching a 10 or 15 minute film about the company; a film where someone like Ronnie just talks about what he does, openly, and passionately.

I have come to realise that the answer is YES and NO.

I certainly feel that if I were a company considering spending rather a lot of money on building a website with redWEB, I'd definitely take the time to watch a short film about them. In fact, I'd want to gather as much information about them as possible.

But. I am also sure that there are people out there who'd want to just see a 90 second glossy presentation video and come away feeling as though they have done their homework, so to speak.

This YES and NO answer, for me, means that I have to stick to my guns, get over my insecurities, and put together the film that I have in my mind. A film about the company and the people involved. The kind of film that I would take the time to sit down and watch.

The NO side also means that I need to nutshell parts of it. Also make shorter little films from the same material. 

I am happy to do both. I feel confident in doing both. So, as Mrs McQueen very rightly pointed out to me last night, I just need to stop over-thinking things. I have been making films on and off since I was old enough to hold a camera. things haven't changed. I just need to hold the camera and shoot. Capture what's there. And use simple editing techniques to show exactly what I have done.

I did that for school project not so long ago. A static camera and a subject. It worked. Because what I wanted to say with the film wasn't glossed over. It was allowed to come through:


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Tue, 07 Feb 2012 11:40:36 -0800 No different to a piece of fiction http://www.gregmcqueen.com/no-different-to-a-piece-of-fiction http://www.gregmcqueen.com/no-different-to-a-piece-of-fiction

From Evernote:

No different to a piece of fiction

Today I did my first bit of serious editing on the mini-doc I am making about redWEB. I already have over 2 minutes of rough cut, and, by the end of tomorrow I should be up to about 5 minutes. Now that I am in full swing with editing, well, I think the main part of the film will come together quite quickly.

This isn't a film I have planned in great detail. I have an idea of what I want to achieve with it, I know the kinds of things I want to film, but, I have no script or storyboards; this is pure discovery filmmaking, and, it's what I love about being able to shoot and edit electronically. I can grab the camera and shoot a quick interview or even try an idea for a shot, and then immediately transfer it onto the computer and play around with it. Of course, it helps that I have been doing the filmmaking thing since, well, for as long as I can remember.

I did all of my editing today in Premiere Pro, and, I love it. It really feels like a solid work tool. I even managed to do some quick colour grading experiments along the way.

I have to say that the interview I shot last Friday in Odense looks good. The lighting is just as I planned it, and, with the colour grading I experimented with today it looks even better. This is the good news, I suppose. The bad news is that I cut some of the footage together with the first interview I did with Christian last week, and, you can really see the difference -- I can't colour grade my way around it, unfortunately. I will have to re-shoot that first interview again.

My plan is to actually use the current version to cut with, and then, when we come to re-shooting the interview, we'll shoot only the bits that I need for the film. Yes. I know. It's meant to be a documentary. So, setting up an interview like that seems perhaps false in some way … Well, I have news for you … Even a documentary is a film, as in, a series of scenes cut together according to a filmmakers wishes, as in, scenes get set up all the time, and, yes, even on a documentary certain things get re-shot.

The moment you slip into thinking that a documentary is somehow reality, then, step back and think again. A documentary is a film, just like any other film; a mixture of real life and imagination, in many ways, no different to a piece of fiction.

At the heart of a good piece of fiction is a great story. At the heart of a great story are the raw emotions that drive it. Those emotions come from somewhere -- the writer, the director, the actor or person onscreen. In my mind it is exactly like a transfer of energy, with the aim that the energy ends up in the mind of the audience. At the heart of a good documentary are the same kinds of raw emotions. They might be transferred to the audience a little differently, but, they are there, and, it is the filmmakers job to ensure that transfer of energy is uninterrupted, even if it means re-shooting a interview or a scene.

One of the drawbacks of discovery filmmaking is that it does take longer. With some films you plan everything. In fact, when we come to shooting a film for one of redWEB's clients in the coming weeks (months), then, everything will need to be planned. However, for this film I have the freedom to play it loose and see what happens, which means lots of experimenting to discovery how I can express what I want the film to say.

So, tomorrow I will spend the morning cutting in Premiere Pro. I plan to use it from now on. I have never been a huge fan of Adobe productions. But. Premiere really knocks the socks off Final Cut Pro X as a plain old working tool to get the job done.

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Mon, 06 Feb 2012 11:52:00 -0800 Just found this photo of my dog from a year ago on a spare SD card ... http://www.gregmcqueen.com/just-found-this-photo-of-my-dog-from-a-year-a http://www.gregmcqueen.com/just-found-this-photo-of-my-dog-from-a-year-a

Imag0301

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Thu, 02 Feb 2012 13:35:00 -0800 I am no longer in love with Final Cut Pro http://www.gregmcqueen.com/i-am-no-longer-in-love-with-final-cut-pro http://www.gregmcqueen.com/i-am-no-longer-in-love-with-final-cut-pro

From Evernote:

I am no longer in love with Final Cut Pro

Today I went into redWEB determined to give Final Cut Pro X another shot. I just couldn't believe that Apple changed what I thought to be such a useful app (FCP 7) into something that was just a glorified version of iMovie. Having said that, they have turned Quicktime into a useless app, too. I remember doing a lot with Quicktime during my earlier film-dude days. Now, all I can really do is watch stuff … Oh, and upload directly to YouTube … They ripped the guts from Quicktime, and, now it seems they have done the same with Final Cut Pro.

My first job today in FCPX was to re-log the footage that I had shot yesterday. So, I repeated the process of bringing in the video and the separate audio and syncing it up on the timeline … Or, whatever the heck we're now supposed to call it in FCPX. Didn't take me too long to sync up the sound, so, I went quickly onto marking and logging the different parts of yesterdays interview.

This was pretty smooth. Adding markers with notes to clips was the same as always -- hitting the M key. I managed to log and make notes on a 20 minute interview in about 90 minutes.

I then wanted to take a small part of the interview and try a little colour grading. Although I lit the scene as planned I am not 100% happy with the results. So, I wanted to see whether a little colour grading could help improve it a bit … And this is where I ran into problems.

I wanted to re-create the blurred background effect that I had done so easily in Premiere Elements the other day (http://www.gregmcqueen.com/more-than-just-talk). This meant using a garbage matte. I clicked on the effects section … And, to my utter shock and surprise, there are no garbage mattes. In fact, there isn't much of anything.

After a little digging around online I found out that things like a simple 4 point garbage matte aren't included in FCPX. Apparently, we are expected to ship our footage over to Motion (another Apple app) and then back to FCP again. This really made me quite mad. I mean, here I am thinking, "Okay, give FCP another bash, it can't be all that bad -- I just need to re-learn where everything is." Except, I am not just re-learning where everything is, suddenly now, to do a simple layering effect that took me about 30 minutes to do in Adobe Premiere Elements, I have to learn yet another Apple app!

I mean, Adobe Premiere Elements is Adobe's equivalent of iMovie. So, I can do something in a "hobby" app that I can't do in a "Pro" app?

I realise there are people out there who are in love with Apple and will take anything the company throws at them. I am not one of those people. I also realise that Apple are trying to re-invent non-linear editing in some way. I heard a screencast on FCPX today saying, "Apple have taken the broken model of NLE from the last ten years and re-invented it for the next ten years."

Well, I have news for you Apple … NLE wasn't broken. It worked just fine. And it still works just fine the way it works in most of your rival products.

So. I have given FCPX its final --- FINAL! -- chance.

I am moving over to Adobe Premiere Pro. I found Elements to be a great app. I managed to get up and running editing in that within minutes, however, I quickly hit a wall with the limitation of only being able to run one timeline. I need to be able to run several timelines within the same project … I mean, by the end of tomorrow I will already have two interviews, which, I want to edit separately down to the essential content and then bring together … That's at least three timelines there.

I have downloaded the trial of Premiere Pro. I also realised that you can subscribe to Adobe's apps. So, rather than pay for the software upfront, you can effectively rent it on a monthly or yearly basis. So, when my trial runs out in 30 days I'll rent it for as long as I need.

I guess I should thank Apple. I mean, I have to write a thesis in a few months on how companies can use video for branding and marketing. Part of that paper will be about finding a video workflow. Realising that I am no longer in love with Final Cut Pro certainly will give me something to write about.

*A few addition thoughts having spend an hour fiddling with Premiere Pro:

What I loved about earlier versions of Final Cut Pro is that the app really felt like a tool. The interface was all business; not just a fancy-looking bit of software. I feel that way again having spent only an hout in Adobe Premiere Pro. It feels like a solid and reliable work enviroment.

I feel as though I can finally put aside any notions of rekindling my relationship with FCP and just get on with some damn work.

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Tue, 31 Jan 2012 14:26:00 -0800 More than just talk http://www.gregmcqueen.com/more-than-just-talk http://www.gregmcqueen.com/more-than-just-talk

So, we're into week 3 of my internship @ redWEB.

I spent most of monday writing notes about how we can "package" video for redWeb's clients. It was a tough task, one that comes down to estimating how long it takes to do all the little jobs involved with making a film. For example, research … How long do you schedule for good old fashioned research? Storyboarding … How long might it take to storyboard a 3 minute video?

I think the estimates I made are actually quite accurate. But, of course, there are always things that take longer than expected, so, it will be interesting to compare these estimates with how long it really takes to do all these film-producing jobs.

Tomorrow I start filming on the mini-documenatary about redWEB. This will be part of my final thesis, which, I have decided will be about how to use video for marketing and communication. Their will also be a healthy dose of Social Media thrown into the mix, too.

In preparation for filming tomorrow I spent today testing my set up. I have a small Panasonic HD video camera, a H2 Zoom digital audio recorder, and, a set of lights that I borrowed from Aarhus Film Workshop. In fact, I am very grateful to Aarhus Film Workshop. It has been quite some time since I have been there doing filmy stuff, so, it was very generous of them to agree to loan me a few lights for my degree project.

The lights I have are known as "Red Heads". They're small, not particularly lightweight, but, they are perfect for small video projects like this one.

The lights worked perfectly. The small HD camera isn't "professional" by any stretch of the imagination. But. It shoots 1080p at 30 frames a second, or, 1080i at 60 frames. I chose 1080p at 30 frames. The "p" stands for "progressive," which, also means that the video has more of a fluid look, as opposed to the dryer "video" look of 1080i -- the "i" stands for "interlaced," which, means you're shooting video with two fields, upper and lower, and that's what gives it the dry video look.

I used to shoot a lot of stuff on DV. I remember spending a lot rendering time de-interlacing DV to give it more of a fluid, or, film-like, look. Most HD cameras have the ability to shoot progressively, which looks great and saves all that rendering time later on trying to achieve the film look.

If video becomes a regular thing for me down at redWEB, then, long term it will be a good idea to invest in a Canon EOS 600D, or, something similar. Why? Well …. http://vimeo.com/24000798

With the small camera I have at the moment we can produce good quality video with a little fiddling in post production. But. With a Canon EOS, well, you get the quality of HD video combined with exceptional optics, and, the results look amazing.

The best thing is that the Canon cameras aren't hugely expensive. So. If video continues down at redWEB after my internship, meaning, if I continue making videos for them, then, I'll go out and buy one with my first pay cheque if necessary -- we'll really be able to start producing videos that look way beyond good quality. But. Good quality is where we'll start for now.

So, today's aim was to test the Panasonic HD camera and see what we can do.

I started out with setting up the camera and shooting a shot of myself sitting in a chair, as though being interviewed, no lights, no jiggery-pokery of any kind:

Nolights

I am sitting in a room with white walls. You can see there is a window behind me. The light in the room is actually not bad. But, with a little jiggery-pokery, it's possible to enhance what the room already gives you. That to me is the secret of lighting a subject well. Be aware of the setting, aware of what the room is already giving you, and, add to it to highlight what you are filming.

The next thing I did was set up the lights. Nothing fancy. I used two lights. A key light at a 45 degree(ish) angle off to my right, and, a fill light off to my left. The fill light was low, about a meter off the floor, and, actually pointing away from me. The fill was pointed at a large white reflector, which diffuses and reflects the light back onto me:

Lightnoblur

So, with the lights on, I become the subject, rather than just part of the background, which (to me) is what the first photo looks like.

One of the nice effects of placing a large reflector board in front of a subject is that it gives a nice highlight to their eyes. The reflector is actually reflected in their eyes. You see this effect all the time, and, perhaps never really think about it. You can use light directly to give a subject highlights in their eyes. But. For this situation I felt using the reflector board to do it gives a much more subtle and natural looking effect.

I filmed myself for a minute or so. I also had my H2 Zoom audio recorder set up just off to my left. It's a really good quality recorder, and, I know it gives much better results than the onboard microphone on the little HD camera. On top of that, I can place the H2 Zoom much closer to the subject, where as the camera, in this situation, is actually about 4 meters away.

Having filmed myself, it was then time to transfer the results onto the computer and perform some more jiggery-pokery:

Lights

The first thing I did was load the footage into Adobe Premiere. I have been a Final Cut Pro guy for quite some time. But. I have tried several times to get to grips with Final Cut Pro X (the latest version) and have always come away utterly frustrated. Apple decided to totally reinvent the software -- changing its interface and how it operates completely -- which left long time FCP users like myself tearing their hair out because, basically, it was a whole new program … To stick with it, you'd have to learn it all over again, and, considering that programs like Adobe Premiere still work like non-linear editors have done for years, it's actually easier to switch.

I opened up Premiere and literally started editing right away. With FCPX I spent the first few hours trying to figure out where things were. And, even when I started editing, Apple (in their infinite-loopy wisdom) decided to change the workflow as well, so, choosing clips and getting them onto the timeline -- which actually isn't a timeline at all in the new FCP -- was just plain awkward.

So, I have switched to Premiere for the time being. I am also interested in checking out Avid Media Composer. But. Premiere works, so, Premiere it is for now.

Having loaded in my test footage the first thing todo was take the audio I'd record in the H2 Zoom and sync it up. This took me about five minutes. It's just a case of dropping the audio onto the timeline and moving it until the sound from the camera and the sound you have added are aligned. You can really hear it when it isn't aligned, even if it is off by a single frame, you can hear a slight echo. Once the external sound was synced, I switched off the sound from the camera footage, and, suddenly I had much fuller and clearer sound.

I should say at this point that I did spend some time in Bias Peak Studio cleaning up the sound from the H2 before dropping it in Premiere.

Now it was time to perform the extra jiggery-pokery. I wanted to add an effect that works really well for further highlighting a subject. I wanted to blur the background slightly. This involves layering two lots of video on top of each other. The bottom layer is your footage with a slight gaussian blur. The top layer is your footage with a garbage or shape matte applied to it. A garbage or shape matte cuts out your subject and removes most of the background. But. Because you have the background, etc, in your first layer of video, the effect makes your subject sharp, with the background slightly blurred. Feather the edges of the garbage or shape matte and the two layers blend together seamlessly.

It's an effect that works really well, and, I have to say that I like it so much that I will have to make sure I don't over use it from now on.

The next step was to do a little colour grading. I adjusted the contrast and brightness a little, and, the saturation. I had manually set the white balance on the camera when I filmed to adjust it to the lighting conditions, so, no real colour correction was needed.

The final result, I feel, is actually a much richer looking picture. The subject is highlighted in a very subtle and natural looking way. All in all, good results from a camera that, as I said earlier, is a long way from the more professional cameras available.

The test, however, had two down sides. The first, the room was very echoey. While I managed to tweak the sound from the H2 zoom, I couldn't get rid of what the echoey room did to my voice completely -- it sounded a little hollow. To combat this tomorrow -- I am interviewing my boss Christian in the same room -- I went out to a hardware store and bought a bunch of thick moving blankets. I will hang them in suitable places in the room which should help deaden the echo.

The second down side, which, isn't really a downside … rendering! Having performed all the jiggery-pokery I wanted to do on my test footage I went to render the results. The compute came up with an estimate of three hours! So, I left the rendering until it was time for me to go home. I then set it to render and will see the full results of today's test first thing tomorrow morning.

I did take the still images I posted here, so, from those I have a pretty good idea of what the final results will look like.

I can't wait to film the interview tomorrow. I have been talking about filming and doing videos down at redWEB since I arrived, and. tomorrow I will finally be able to start doing more than just talk.


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Sun, 29 Jan 2012 05:25:00 -0800 Felicity and I taking the Devil's Run in Risskov http://www.gregmcqueen.com/felicity-and-i-taking-the-devils-run-in-rissk http://www.gregmcqueen.com/felicity-and-i-taking-the-devils-run-in-rissk

DevilsRun.mov Watch on Posterous

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Sun, 29 Jan 2012 04:54:19 -0800 Sculpture in snow. http://www.gregmcqueen.com/sculpture-in-snow http://www.gregmcqueen.com/sculpture-in-snow
Imag0178-1

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Sun, 29 Jan 2012 03:15:19 -0800 Full speed! http://www.gregmcqueen.com/full-speed http://www.gregmcqueen.com/full-speed
Imag0169

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Sun, 29 Jan 2012 03:05:43 -0800 Snow! http://www.gregmcqueen.com/snow http://www.gregmcqueen.com/snow
Imag0163

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Fri, 27 Jan 2012 13:02:00 -0800 How long does it take to make 150 sound effects? http://www.gregmcqueen.com/how-long-does-it-take-to-make-150-sound-effec http://www.gregmcqueen.com/how-long-does-it-take-to-make-150-sound-effec

From Evernote:

How long does it take to make 150 sound effects?

Well, it's the end of week two of my internship @ redWEB.dk.

This week I have mostly been working on sound effects for a flash game. We spent a whole morning last Tuesday recording as many different sounds as we could using, well, anything we could find. I actually took all of my daughter's musical instruments and rattly things to the office just for the occasion.

I also took in a USB stick with a library of sound effects that I happen to own. I mean, you can't be a used-to-be-filmmaker-come-filmaker-again without having things like sound effects kicking around on a hard drive somewhere.

I also spent some time searching for sound effects online. There are plenty of websites around (soundjay.com, for example), however, the game that we're making is for commercial purposes, so, I really had to make sure that whatever we downloaded was free for such use.

It's a whole different level, in a way, than producing projects at school. I mean, we borrowed all sorts of media for school projects because we knew they'd not really go beyond the realms of the school. But. Out in the commercial world of website and multimedia production you really have to make sure you have the rights to use the media you find online; it'll be the company you're working for and you who'll get into trouble if you don't check the rights.

We made many of the sound effects we're using for the flash game. Supplementing any gaps from the library I already have the rights to use, and, some sounds from soundjay.com -- a useful site, as most of the sounds there are free for personal and commercial use.

Having recorded our own sounds for an entire morning, it was then my job to process them. This involved running the sounds through Bias Peak Pro 7, using Sound Soap Pro to clean away any unwanted background noise, etc. I then had to clip each piece of sound as tightly as possible, and, export each one as an mp3.

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(Photo by )

We ended up with about 150 sound effects, which, took me 12.5 hours to process.

Why am I being so exact about the time spent? Well, now that I am out in the big wide world of commercial web and media production, I have to account properly for my time. The same will hold for anything I do in future at redWEB. For example, I am starting to film the mini-documentary about the company next week, so, as soon as I start a particular part of the process -- like editing, for example -- I need to track how long it takes me.

This isn't because my boss at redWEB is breathing down my neck. It's because if redWEB is going to keep making videos for their clients in future, we need to know how long it takes to do certain things. We'll then know, for example, that editing a 3 minute video takes 16 hours. That way, we know how to budget projects for clients, and, give accurate estimates on how long the process takes.

This is a whole new way of thinking for me. I have never been one to track my time. I mean, as a student (especially one with a family), I just worked as long as I needed to work to get a project done. The same went for writing, and, making the films I have made previously; we had a schedule, but, we were young and reckless and thought nothing of pulling a string of all-nighters just to get things done.

All-nighters are a thing of the past for me. I have a family. A daughter who wakes up early, even at the weekend. Also, I am forty! When I was twenty, I could pull an all-nighter and not think twice. These days, well, it takes days to recover from missing a night of sleep.

So. Learning to be older and wiser. I realise it's time to track my time. Figure out how long it takes to edit a three minute video or process 150 sound effects for a flash game. That way, I (and redWEB) know how long it will take the next time we do it, so, we can schedule the correct amount of time during sensible working hours to get the job done right.

It takes 12.5 hours to process 150 sound effects. It might take a little less time the next time as we'll find ways to do things quicker. But. For now. It takes 12.5 hours. Not a minute more. And certainly not a minute less.

Sounds like this:

Bewaaargh-MP3 128.mp3 Listen on Posterous

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Fri, 27 Jan 2012 04:54:17 -0800 Red Heads down @redwebdk http://www.gregmcqueen.com/red-heads-down-redwebdk http://www.gregmcqueen.com/red-heads-down-redwebdk
Imag0160

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Wed, 25 Jan 2012 13:24:03 -0800 Full circle http://www.gregmcqueen.com/full-circle http://www.gregmcqueen.com/full-circle

From Evernote:

Full circle

It's odd how life can bring you full circle. Those who know me are aware of my background as a writer and filmmaker … Something that I thought I had to leave behind.

Why?

Well, I am 40. I have a family. Writing and film weren't paying the bills. This is partly why I dived into becoming a Multimedia Designer. I have always had a great interest in all things webby, so, changing direction wasn't a huge issue for me -- infact, I am pleased I did it.

Taking a degree in Multimedia Design was a great decision. I discovered the joy of coding; actually building a website with nothing more than a text editor and a browser. Learning to build the web, rather than just surf it, has changed the way I think and do things, for the better.

During my degree I became aware that my filmmaking skills weren't something I'd leave behind. Being a Multimedia Designer isn't just coding, it's about creating all sorts of things for the web, and, video for the web is one of them.

In fact, I ended up running workshops for other students, teaching them the basics of filmmaking. Showing them how to handle a camera and set up lights. The last workshop I did a few months ago was attended by over 80 students!

The interest and need to produce good quality video for the web has become hugely apparent to me (and, no doubt, to that room full of eager students I taught a few months ago).

These days it's easy to film, and, easy to cut video together -- iPhones and iMovie made it that way. But. Making a video production look professional is more than just the tools you use. It takes skill. Knowledge. And, well, a splash of talent, too.

I know I have the skill. And the knowledge to make films. I went to film school in my early twenties, worked freelance on and off for a number of years, and, I have even written and directed my own short films.

So, it's ironic in some way that, having changed direction into Multimedia Design, that I find myself coming out of the other side of my education moving back towards film.

I am almost two weeks into my internship at redWEB.dk, and, it seems my purpose there is all about film.

Yesterday, Karsten (redWEB's flash developer) and I spent the morning recording sound effects for a game he's producing. It's now my job to process the sound and make it usable for the game … Producing sound is part of video production, something I am more than familiar with.

Once I am finished processing the sound effects I will start producing a short video to show off one of redWEB's products, redSHOP. redWEB has another department called, redCOMPONENT. This department produces some backend solutions for Joomla (an Open Source content management system for building websites). redSHOP is one of their backend solutions for turning a Joomla website into a web shop or e-commerce site.

As you can imagine these kinds of products are useful, but, also difficult to nutshell for potential clients. So, it's my job to make a video to nutshell what redSHOP is all about.

On top of producing this small video, I am producing a short documentary about the company as a whole. The idea of the documentary is to show what the company is all about … In fact, show more than just what the company is about. I want to capture the process of making a website. I want to capture the passion, hard work, and dedication of redWEB's developers and designers.

The company has two very strong founders, Christian Bennike and Ronnie Christiansen. Strictly speaking, Ronnie founded redWEB. He started the company alone and built it into one of Denmark's top web companies.

Christian started a company called, Web Zoo. Web Zoo is known for it's strong design ethic and visual identity.

Ronnie and Christian found their companies working together rather a lot, so, it made sense to them to put the two together under one name, redWEB.

Of course, one aspect of making the documentary is to help promote the company. But. I am not going into this with promotion in mind. For me, it's about capturing the company as it is. Capturing the people as they, and, the process of how they go about doing what they do in a way that makes it clear that producing a website is more than just writing code -- it really does take commitment and passion to make something that's right for the client, which, isn't always what the client wants. It's about what the users of the website need. That is what a web designer and developer strives to achieve.

The first part of making the documentary starts with redWEB's foundations: Christian and Ronnie. I will be filming interviews with both of them next week. This will form the foundation of the film, it's spine, I guess. Once I have those interviews in the can, I'll start building the film around them … Building a picture of redWEB as a company to show what it really takes to build for the web.

So, next week I will put up lights, set up a microphone, and stand with a camera in my hand. Full circle. A filmmaker once again.

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Wed, 25 Jan 2012 08:52:33 -0800 Could not resist the book shop at school today ... http://www.gregmcqueen.com/could-not-resist-the-book-shop-at-school-toda http://www.gregmcqueen.com/could-not-resist-the-book-shop-at-school-toda
Imag0155

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Wed, 25 Jan 2012 01:04:00 -0800 Took a few photos while walking the dog this morning ... http://www.gregmcqueen.com/took-a-few-photos-while-walking-the-dog-this http://www.gregmcqueen.com/took-a-few-photos-while-walking-the-dog-this

I really enjoy snapping pictures on my phone. I have a HTC Incredible S with an 8 meg camera.

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Tue, 24 Jan 2012 04:34:37 -0800 A busy day so far ... http://www.gregmcqueen.com/a-busy-day-so-far http://www.gregmcqueen.com/a-busy-day-so-far
Imag0145

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Mon, 23 Jan 2012 13:59:00 -0800 Some rules of the road for businesses on Social Media ... http://www.gregmcqueen.com/some-rules-of-the-road-on-for-businesses-on-s http://www.gregmcqueen.com/some-rules-of-the-road-on-for-businesses-on-s

From Evernote:

Some rules of the road for businesses on Social Media ...

Change out your company logo for a photo of yourself.
People react to faces. So, change out that logo on your Facebook page for a photo of you, or, a photo of you standing with all of your smiling colleagues. You can work the logo into the background somewhere, or, perhaps it is on staff uniforms. Your business is only as good as the people who run it, so, as far as Social Media goes, it's people first, branding second.

A light touch of branding is acceptable. It helps place the people featured on the Social Media page in context.

Post. Often.
I hear a lot of people say that, "An hour a day," meaning they have heard the advice that they should spend an hour a day promoting their business on Social Media. Well, that's it then, schedule an hour out of your busy day and log into Facebook! In reality, most people can't spare an hour a day to do nothing but Facebook.

The trick is to spend an hour throughout the day. If you have an iPhone or some other smart phone, then using Facebook or Tweeting can be done on the move. No matter how busy you are, you have those quiet moments throughout the day -- waiting in line for something, while you are walking from one place to another, etc. Work it into your day, rather than put time completely aside for it that you can't really afford.

After a while you will find that using Social Media becomes a habit. You will post frequently because you have learned that you don't have to take time out of your already busy schedule to do it.

Don't be afraid to share
A lot of people new to Social Media seem to wonder whether it's worth sharing certain things. The simple fact is ... If you think it's great, others will think it's great, too! So, that beautiful blue sky you see walking home from work ... SNAP A PHOTO AND SHARE IT! The awesome thing a customer just said to you ... QUOTE IT IN A STATUS UPDATE! Just had a brilliant new gadget delivered to the office ... MAKE A VIDEO OF OPENING THE BOX AND TRYING IT ... AND ... SHARE IT!

If something makes you feel happy. If something makes you feel awesome. Doesn't matter what it is. Get in the habit of sharing it on Social Media. It is better to share small moments often, than wait days and days to share something big that, maybe, might not actually happen. In reality, Social Media is real time, so, if you are away for more than a day, then, you're absent.

Share often. And people will see you are there.

Be positive. Always.
While it is important to share as much as possible. Share only positive things. Do not say derogatory things about rival businesses. Do not use Social Media to resolve conflicts. If someone posts something "bad" on your wall, do not reply ... Or, at least, do not reply immediately.

Remember. Social Media is a public place. So a knee-jerk reaction to an unfair comment or harsh criticism on a Facebook page will more than likely just make the situation worse. Never get dragged into an argument on Social Media.

If the comment seems like a genuine complaint, offer to contact the person privately and then resolve the situation there. If you manage to turn the situation around, then you can choose to share the experience in a positive way on Social Media.

If the comment seems false in some way, perhaps, an obvious attempt to provoke you, ignore it. Quite often, other people on the page will tell that person to stop being a "troll" -- a troll is someone who likes to provoke people in discussion forums or on Social Media. Trolls live for conflict. While you try your best to talk them around for everyone to see, they'll calmly sit back and keep on provoking you, often pushing the situation into an all out public argument -- even if you feel you are staying clam, they'll make sure it becomes an argument -- that's what trolls do!

Don't fall victim to a troll. Stop. Think. And, always do your best to share only the positive and thoroughly awesome things going on in your life as often as possible.

Be there.
Social Media is a form of communication. People  will ask questions. Some will even ask you difficult questions. Remember, Social Media is real time, so, leaving a comment or question answered for more than a few hours is unacceptable -- especially if you are representing a business.

If you make Social Media a habit worked into your day, then, replying to comments becomes second nature.

Be there. Answer. And always remember that building up a Social Media presence takes time and persistence.

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Sun, 22 Jan 2012 23:00:00 -0800 Good morning world http://www.gregmcqueen.com/good-morning-world http://www.gregmcqueen.com/good-morning-world

369851134

 

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Sun, 22 Jan 2012 11:31:00 -0800 A few thoughts from Friday about video and @redWEBdk http://www.gregmcqueen.com/a-few-thoughts-from-friday-about-video-and-re http://www.gregmcqueen.com/a-few-thoughts-from-friday-about-video-and-re

Here's links to:

UP THERE

GOOD FUCKING DESIGN ADVICE

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